Zhi-tech Group

商业产品经理(广告)

Zhi-tech Group  •  Onsite  •  4 hours ago
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Job Description

商业产品经理(广告)
北京
全职
互联网 / 电子 / 网游
职位描述
1. 负责什么值得买APP商业产品设计(品牌广告、效果广告、CPS等),包括前端样式与交互创新,持续重构产品形态与触达方式,从用户行为、行业趋势、技术变化中发掘机会,设计领先市场的商业产品,不断提升商业收入。
2. 深入行业与用户洞察:关注AI应用、内容社区、新消费、电商导购等动态,研究国内外领先商业模式,快速验证并落地适配生态的创新方案。
3. 分行业优化预算效率,构建适配的新商业产品与营销场域,提升客户价值。
4. 与业务团队紧密合作推动产品市场落地,结合市场反馈与运营分析制定优化方向并迭代;高效跨部门协同(研发、运营、数据、商务、用户增长等),驱动产品从0到1及从1到N的规模化推广。
职位要求
1. 大学本科及以上学历,3年以上互联网商业化产品经验,有品牌广告、社区、媒体类产品经验优先。
2. 对商业产品有强烈的创新冲动,对新技术(如AIGC、生成式内容营销)、新消费趋势有敏锐嗅觉,并能快速转化为可落地的产品方案。
3. 整体规划、独立思考和逻辑思维能力强、对市场和客户需求具有良好的判断力。
4. 具备数据驱动意识,能熟练使用SQL或具备同等数据分析能力,善于从数据中发现机会点,并构建逻辑自洽的商业模型。具备A/B测试、策略优化经验。
5. 加分项:有内容社区、导购平台、或大型电商平台(京东/小红书/字节/美团等)商业化产品经验;有从0到1搭建过商业化产品并验证成功的案例
【公司介绍】北京值得买科技股份有限公司是一家AI与内容驱动的数字消费服务集团,2011年成立于北京, 2019年登陆深交所上市。 公司已深入布局消费内容、智能营销与消费数据三大业务板块。旗下有app:什么值得买。
【福利】上市公司、六险一金、午餐补贴、租房优惠、弹性办公早十晚七、健身房/瑜伽室/舞蹈室、MAC苹果电脑、人体工学座椅、可升降办公桌、胶囊午休室、交通补贴和晚餐券、超多品牌内购活动
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Zhi-tech Group

About Zhi-tech Group

Zhi-tech Group, a tech group focusing on consumer industry, was established, Beijing, in 2011 and has listed in Shenzhen Stock Exchange since 2019.

Zhi-tech’s core business metrics spins from consumption content, marketing service to consumption data. By constantly synchronizing the efficiency between e-commerce platforms / brand principles and end users, our mission is to inspire happiness for every consumption.

By leveraging Zhi-tech’s content community of consumption “www.smzdm.com” and consumption related MCN business, our group is now shaping an ecosystem of consumption content that covering all end users, both from online or offline. We help our partners - Ecommerce platforms and brand owners, to achieve best-run content marketing within omni channels, embrace the greatest opportunity of content -first era and thrive to achieve more. We also value “data insights” as one of most appreciated assets to build the product and brand data base, which will be the foundation to support sustainable development of our business.

We welcome every talent who has commitment to consumption industry to join us. Together, we can strive to create a better world with free flow of consumption information.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Beijing, CN
Year Founded
2010
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