Xiaomi Technology

国际汽车社交媒体经理

Xiaomi Technology  •  Onsite  •  3 hours ago
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Job Description

国际汽车社交媒体经理
北京
社招
全职
职位 ID:A106817
职位描述
1.负责全面管理海外主流社交媒体矩阵的长期战略规划、品牌定位、内容体系与日常运营,确保全球品牌形象的一致性与前沿性;
2.主导策划并执行具有全球或区域影响力的大型整合营销活动与系列话题,持续打造高曝光、高互动的爆款内容,有效提升品牌热度与用户参与度;
3.制定并实施社交媒体创作者合作战略,负责从生态挖掘、关系建立、合作管理到效果评估的全流程,构建规模化、高效率的内容共创生态;
4.建立并完善社交媒体数据监测与分析体系,通过定期深度复盘与洞察输出,持续跟踪核心指标表现,驱动运营策略的迭代优化,实现可衡量的业务增长目标。
职位要求
1.本科及以上学历,市场营销、广告学、传播学、新闻学或相关专业背景;
2.具备5年以上社交媒体运营或数字营销相关工作经验,其中3年以上海外社交媒体管理经验,熟悉Facebook、X、Instagram、TikTok等主流海外社交平台的运营规则与内容生态;
3.具备优秀的整合营销策划能力,有成功主导大型社交媒体营销活动或打造爆款内容的案例,能够将品牌策略转化为具有传播力的社交内容;
4.熟悉社交媒体创作者生态,具备成熟的达人合作管理经验,能够构建并维护高效的创作者合作体系;
5.具备数据驱动思维,熟练运用社交媒体分析工具,能通过数据洞察指导运营策略优化,对品牌声量、用户互动及业务增长目标有清晰认知;
6.英语流利,可作为工作语言进行跨文化沟通与协作,具备良好的跨部门协调能力与团队管理能力。
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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