AVATR Global Design Center

产品推广高级经理

AVATR Global Design Center  •  Onsite  •  1 day ago
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Job Description

产品推广高级经理
上海
全职
管理类
本科及以上
职位描述
1、 协助车型GTM负责人, 协调拉通各相关部门,完成具体车型生命周期中的各项整合营销工作,包括但不限于:在新车上市前,基于市场格局、经营数据,深度参与用户洞察和市场分析活动,基于分析,充分思考用户核心需求、产品痛点、产品机会点,明确车型定位、人群画像、新车上市及维系的整体方案,并推进各环节的落地执行和检核工作,对车型的销量结果负责。
2、 横向拉通上游研发部门,下游营销、渠道、销售、服务,确保各关键时间节点的对齐,并针对具体落地过程中碰到的卡点,拉通各部门共同制定解决方案,保证落地执行的效果。
3、 需及时根据市场竞争情况,紧跟热点,快速响应及策划,为下游营销服部门的组合动作提供方向、指导性建议。
职位要求
1、 本科及以上学历,10年以上工作经验,3年以上成功新能源品牌营销经验,有成功车型的GTM经验者为佳;
2、 善于思考,具有良好的策划能力,逻辑清晰,能够基于业务现状分析问题,并给出切实可行的解决方案;
3、 有热情、有担当,抗压能力强,具有优秀的跨部门拉通能力、解决问题和推动业务前进的协调力和决断力。
4、 具备对汽车产品本身的良好理解,对新的产品有快速学习能力和热情。
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AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
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