AVATR Global Design Center

经销商新媒体专家

AVATR Global Design Center  •  Onsite  •  1 day ago
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Job Description

经销商新媒体专家
郑州
全职
运营类
本科及以上
职位描述
岗位职责:
1.负责所辖区域内矩阵账号培训赋能,包括经销商门店号、员工号、用户等矩阵,根据总部目标制定区域整体矩阵账号赋能培训策略,旨在提升区域经销商新媒体能力。
2.分析各平台的规则算法、用户行为及竞品动态,挖掘平台潜力,精准定位账号内容方向与受众群体,为不同平台制定差异化运营方案,确保账号内容与运营活动符合平台规则与用户喜好,从而扩大线索增量。
3.为终端门店培训和打造新媒体运营团队,在直播、短视频及内容策划等方面赋能终端门店,监控和分析账号数据,包括投流、转化率、用户留存等,定期输出数据报告和优化建议,为矩阵账号发展决策提供依据。
4.负责所辖区域内新媒体矩阵账号战略规划与执行,根据阶段性策略及指标,协同制定矩阵账号规划路径,提升矩阵号业绩指标。
5.负责所辖区域内协同工作沟通,与经销商新媒体、总部运营策略、零售战区团队等紧密沟通,收集业务需求,整合资源,推动战区新媒体矩阵号任务达成。
职位要求
任职要求:
1.全日制公办本科及以上学历,传媒、新闻学、广告、市场营销、网络营销、设计等相关专业优先。
2.5年及以上工作经验,需与新媒体平台运营工作相关,具备汽车主机厂或经销商管理相关工作经验者优先,具有培训经销商矩阵号直播、短视频、内容策划的能力。
3.熟悉微信、抖音、小红书、微博等主流新媒体平台运营规则,有0-1搭建新媒体矩阵/账号运营/直播运营经验优先。
4.善于沟通统筹、有效团队协作、高效执行力,能与经销商、主机厂、内部各部门等进行有效沟通和协调。
5.对线索全链路有深度了解.
加分项:经销商新媒体驻店辅导经验。
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AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
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