NIO

直播运营

NIO  •  Shanghai, CN (Onsite)  •  1 day ago
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Job Description

直播运营
上海
社招
全职
用户与服务 - 运营管理
本科及以上
3-5 年
职位描述
- 制定NIO Life官方及相关账号的直播策略并落地执行
- 制定核心主播矩阵直播及短视频策略、运营机制、内容规划,并落地执行
- 负责NIO Life账号内容全链路运营,涵盖短视频策划、直播脚本撰写、内容拍摄及后期统筹
- 结合NIO Life精品特点与平台用户偏好,策划差异化选题,负责直播全流程策划与执行,包括主题定位、福利设计、主播对接、中控配合及现场突发状况应对,保障直播顺畅
- 分析抖音、小红书平台流量机制与账号数据,与投手协调配合,优化内容策略与运营方案,推动账号GMV增长
- 与多个业务部门协调配合,挖掘产品核心卖点与营销资源,结合平台节点策划电商专项活动,提升内容生产效率,确保交付结果符合品牌和项目需求
职位要求
- 本科学历及以上,MCN机构背景优先,有知名消费品行业市场营销经验优先,如高端服装、奢侈品、时尚、高端美食、设计家具、户外运动或3C数码等
- 5年以上直播策略运营经验,必须具备操办并执行过大型直播项目经验,有电商直播运营经验者优先
- 熟悉抖音、小红书电商规则与流量逻辑、短视频爆款公式与直播转化技巧,能结合数据快速迭代内容策略
- 对市场热点与用户情绪有很好的洞察能力,很强的直播策划及内容规划能力,可独立完成脚本创作与内容统筹
- 具备较强的创意能力和审美能力,对生活方式、设计品类趋势有敏锐感知
- 出色的项目管理能力和沟通协调能力,对项目结果认真负责,值得信任
- 愿意接受挑战并适应不可预测性,并敢于尝试创新
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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