Infold Games

游戏广告投放

Infold Games  •  Onsite  •  1 day ago
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Job Description

游戏广告投放
上海
全职
市场运营类
职位描述
1、独立负责公司产品在国内指定媒体的投放推广;
2、熟悉抖音小游戏、微信小游戏与主流内容平台广告的差异化投放逻辑,制定针对性的投放策略,对效果负责;
3、从数据、素材侧不断挖掘渠道特性,为创意部门提供设计思路,通过结构性的素材测试沉淀结论,提升广告指标;
4、实时追踪数据,定期完成复盘回顾;对媒体投放产品机制和数据保持敏感,持续学习新的投放逻辑;
5、时刻关注行业竞品的投放节奏和策略,储备投放案例和方法论。
职位要求
1、本科及以上学历;
2、具备2年及以上手游和小游戏的广告投放经验,深入理解国内效果广告的归因逻辑与数据回传机制;
3、具备小游戏从0到1的全流程跟进、以及项目组开发对接经验者优先;
4、对数据敏感,能够快速拆解下钻;
5、工作积极主动,具备较强的执行力和团队协作能力。
投递
Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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