XPENG

公域线索运营经理

XPENG  •  Onsite  •  4 days ago
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Job Description

公域线索运营经理
广州
全职
营销服板块
职位描述
岗位职责:
1、负责垂媒及社交媒体投放业务,对线索/订单目标、线索/订单成本负责;
2、熟悉垂媒会员端线索集采管理,结合新能源新势力品牌销售网络特性,联合制定线索集采政策及标准要求,优化会员端集采流程,对接垂媒平台会员体系,争取优质资源与政策支持,统筹经销商垂媒会员运营指引落地;
3、对线索全链路管控与优化,输出线索监测日/周/月报表,对线索量、线索质量、投放效果、转化数据等进行分析复盘;
4、深入分析线索转化漏斗数据,制定有效/可落地提升策略及方案,提升线索到订单转化效率;
5、实时监控线索流转状态,督促大区及门店及时跟进,建立线索追踪与问题台账,推动问题闭环解决。
岗位要求:
1、汽车营销不少于3年经验,有新能源新势力垂媒运营经验优先;
2、熟悉垂媒会员端线索集采管理;
3、熟悉新能源新势力汽车线索全流程,包括线索清洗、分级与分发。
职位要求
投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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