iQIYI.com

乐园销售负责人

iQIYI.com  •  Onsite  •  4 days ago
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Job Description

乐园销售负责人
北京
社招
全职
销售 - 销售
职位 ID:A12077
职位描述
- 根据业务目标、品牌心智、用户视角制定营销策略和整合营销计划,通过品效合一的营销手段,实现业务增长目标;
- 带领团队负责整合营销项目,策划和把控项目创意、渠道策略、social内容、KOL策略、站内活动机制等,协同站外、公司团队协作并推进管理项目落地拿到结果;
- 带领团队建立市场主流营销阵地的曝光渗透转化能力及基于合理投入模式,进行相应拓展;
- 管理营销团队相关的业务规划、用户调研、媒介投放、渠道玩法迭代和数据效果分析,基于业务给出用户定位、用户需求识别的相关输入,沉淀人群营销打法策略并放大;
- 打造市场传播爆款活动、事件,带动用户及收入的双增长;
- 整合内外部资源,协调跨部门、跨业务间的合作,推动营销项目落地和执行。
职位要求
- 4 年以上市场营销、整合营销工作经验,有文旅行业营销运营经验者优先;
- 有专业的营销策划和项目管理能力,熟悉互联网业务模式以及线上&线下的营销玩法,能不断学习拓展,了解用户、市场新营销玩法,具有较强的创意策划能力、内容把控能力和数据洞察能力;
- 具有较强沟通协作能力和沟通技巧,有出色的方案撰写能力和表达能力,对工作能独挡一面,有专业、全面的执行能力;
- 责任心强,有创新意识和结果驱动性,对数据敏感,有较强的自驱力、学习能力和抗压能力;
- 有产品 0-1 营销增长经验,多营销职能团队管理经验者优先。
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iQIYI.com

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
北京市, CN
Year Founded
2010
Website
iqiyi.com
Social Media