xTool Retail Studio

产品营销岗

xTool Retail Studio  •  Onsite  •  5 days ago
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Job Description

产品营销岗
深圳
社招
全职
职位描述

1. 上市操盘: 负责新品上市的整体营销操盘,对销量目标负责。基于用户洞察,制定产品定位、卖点信息(Message House)、GTM节奏和渠道策略。
2. 内容策略:围绕产品定位和用户痛点,制定能引发共鸣的内容营销策略,并落地到各触点(如广告、博客、EDM等)。
3. 产品制作:全权负责产品详情页的内容策划、文案撰写和持续优化;通过A/B测试等手段,对页面转化率负责。
4. 视频制作:主导核心产品视频(如功能演示、教程、广告片)的创意策划、脚本撰写,并作为项目经理跟进制作全流程,确保视频内容精准传达卖点
职位要求
1. 拥有1-3年硬件产品营销或相关经验。
2. 具备极强的项目管理能力和主人翁意识,能驱动多任务高效执行。
3. 在整合营销与内容创作方面充满创意,思维活跃。
4. 英语流利,能作为工作语言,并拥有出色的文案撰写能力。
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xTool Retail Studio

About xTool Retail Studio

Empowering Retail Innovation with On-Site Customization

Transform your retail space into an experience destination. At xTool, we provide cutting-edge in-store customization solutions that allow brands to:

Attract more customers with personalized, on-demand products.

Deliver unforgettable shopping experiences that build loyalty.

Boost engagement and revenue through the power of real-time customization.

Our retail-ready technology is trusted by leading brands across industries like fashion, luxury, beauty, and beyond. From laser engraving to apparel printing, our solutions handle 500+ materials, enabling endless possibilities for unique product personalization.

With xTool, your store becomes a memory factory—where every customer leaves with a story, not just a product.

Let’s redefine retail together.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Shenzhen, CN
Year Founded
2013
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