XPENG

充电场站运营经理(中台)

XPENG  •  Onsite  •  5 days ago
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Job Description

充电场站运营经理(中台)
广州
全职
充电板块
职位描述
岗位职责:
1. 场站经营体系与工具建设:构建覆盖城市/单站诊断、人站标签的场站经营分析工具体系,推动数据与产品化落地,提升整体运营决策效率。
2. 全场景场站营销与低效治理:统筹新站/成熟站分层及线上+线下协同营销,确保单桩电量达标;主导低效及亏损场站的识别、治理与运营提升,实现毛利改善。
3. 重点城市整合营销与区域目标管理:建立城市诊断模型,锁定月度重点城市执行整合营销计划,协同区域达成单桩日均电量与毛利目标;负责区域目标校核、考核管理及SOP培训赋能。
4. 区域业务伙伴(运营BP)与策略闭环:作为区域运营BP,跟踪区域目标、分析经营差距、对齐提升策略,与区域共背目标;提炼区域成功经验与踩坑教训,反哺中台优化整体运营策略。
岗位要求:
1. 基本条件:本科及以上学历,3年以上互联网运营、本地生活、出行或新能源行业相关经验,有充电、共享出行、O2O场站/门店运营经验者优先
2. 专业能力
- 具备较强的数据分析能力,熟悉用户分层营销、线上线下整合营销打法,有场站运营提效成功案例
- 有区域支持或BP类工作经验,能协同多方推动落地
3. 工具与方法论
- 熟练使用Excel/SQL/BI工具(如Tableau、Power BI)
- 有参与或主导运营工具体系(诊断工具、标签体系)产品化经验者优先
4. 软性素质
- 结果导向,能承受多任务并行压力
- 良好的跨部门沟通与影响力,能与区域、中台、产品、数据团队高效协作
- 具备流程规范意识,能输出SOP并组织培训
职位要求
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投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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