NIO

用户运营内容运营经理

NIO  •  Onsite  •  7 days ago
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Job Description

用户运营内容运营经理上海社招全职用户与服务 - 运营管理本科及以上5-7 年职位描述1.负责面向一线 Fellow 的用户建联、建信内容体系搭建,从销售实际场景出发,制定更有效的内容与触达策略,提升一线用户沟通效率与转化效果。
2.负责 Fellow 日常建信素材的策划、统筹与运营,包括但不限于:
节点营销素材
产品卖点内容
用户关怀内容
节日/热点传播素材
区域化沟通模板等
确保素材兼顾品牌调性、销售实用性与用户感知。
3.负责“销售百宝箱”平台的整体运营与管理,包括内容规划、素材分类、使用效率提升、运营机制优化等,持续提升一线使用率与满意度。
4.负责 Fellow5000 项目的日常运营与策略规划,结合营销节奏、产品周期、用户需求及季节特征,进行礼品选品、资源统筹与运营策略制定,为一线提供更具实战价值的建信支持。
5.深度理解汽车行业及销售场景,能够站在一线销售视角洞察用户沟通痛点,输出更适用于建联、邀约、试驾、转化等关键节点的内容与工具。
6.联动品牌、市场、销售运营等多部门,推动项目落地与资源协同,保障运营动作高效执行。
7.基于业务数据与一线反馈,持续优化运营机制,建立素材及礼品运营的策略化管理体系,提升整体赋能效率与业务价值。 职位要求1.本科及以上学历,5年以上用户运营、销售运营、内容运营或策略运营相关经验,有汽车行业经验优先。
2.对汽车产品、用户购车心理及销售流程有较强理解,能够快速识别一线销售场景中的真实需求。
3.具备较强的内容策划能力和销售思维,知道什么样的素材能够帮助 Fellow 更高效地进行用户建联与信任建立。
4. 有礼品运营、营销选品或用户权益运营经验优先,对营销节奏、季节热点及用户偏好有较强敏感度。
5.具备较强的策略思考能力,能够从“工具运营”升级到“体系运营”,建立长期有效的一线赋能机制。
6.具备优秀的项目推动与跨部门协同能力,能够在复杂协作环境中高效推进项目落地。
7.工作响应积极,责任心强,自驱力与执行力优秀,能够适应快节奏业务环境。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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