Xiaomi Technology

营销策划

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

营销策划北京社招全职职位 ID:A257559职位描述1. 负责小米手机的新品全生命周期营销推广,对产品营销结果负责
2. 基于行业背景、产品、人群等信息,梳理营销策略和传播节奏(包含不限于整合官方、新媒体、公关等)
3. 挖掘和包装产品卖点、输出slogan、产品站、预热物料、官方账号运营等内容
4. 利用行业信息和各营销渠道,策划创意营销事件,打造产品热度(包含不限于话题传播、创意视频、达人合作等)职位要求1. 本科以上学历,5年以上消费电子业经验优先,广告公司背景优先
2. 创意优,文笔好,执行力强,优秀的策略思考能力
3. 有大型市场营销项目及落地经验
4. 良好的团队合作精神、抗压和沟通能力、有较强的学习能力 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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