Xiaomi Technology

整合营销经理

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

整合营销经理北京社招全职职位 ID:A179037职位描述1. 负责电商渠道市场营销活动的策划与执行,统筹全品类在大促、新品营销的全周期营销策略及创意方案产出,为市场目标及商业目标负责;
2. 懂营销,擅长策划、内容、创意,有文案功底,结合品牌所在行业趋势、用户洞察、产品定位、产品卖点及上市策略,产出品牌在电商渠道的差异化营销打法、创意、传播方案,打造行业级电商营销标杆案例;
3. 跨部门整合内外部资源,拓展电商平台营销合作新机会,以营销撬动资源溢出及用户沉淀,最大化获取资源;
4. 阶段性营销活动深度复盘,产出营销策略工具、方法论、SOP,推动电商市场营销工作的升级和迭代,赋能团队;
5. 通过新媒体、公关、创意、媒介投放等营销手段提升品牌的认知度和美誉度。职位要求1. 本科及以上学历,5年以上品牌方市场营销或4A广告公司工作经验,有业内知名电商营销案例优先;
2. 深入了解3C行业、电商平台,深谙行业最新的营销玩法和传播方法论,具有较强的创意能力;
3. 一定文案功底、数据分析能力、SOP梳理、方法论沉淀能力;
4. 项目管理能力和统筹能力,结果导向且学习能力强;
5. 资源整合和跨部门合作能力,高效协同电商、运营、品牌、公关、媒介、新媒体等团队。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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