Xiaomi Technology

策划经理

Xiaomi Technology  •  Beijing, CN (Onsite)  •  9 days ago
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Job Description

策划经理北京社招全职职位 ID:A199406职位描述职位描述
1、与生态链产品团队紧密合作:
- 重点产品:了解产品特点、功能、竞争优势,并提供市场需求和用户反馈,确保产品的市场竞争力;
- 长线:了解品类Roadmap,并提供市场建议和用户反馈,确保品类路标清晰,长线上有明确发展目标。
2、与生态链销售团队紧密合作:
- 重点产品:了解各渠道资源特性、情况,拉通关键策略及动作;
- 长线:深度沟通全年销售及市场计划,确保为同一目标负责。
3、制定生态链产品的营销策略:
- 通过市场调研和消费者洞察,制定产品的市场定位、目标用户、产品的卖点包装、营销策略、费用策略等,以确保产品的商业推广成功;
4、制定生态链产品的营销动作、内容及落地执行:
- 组织生态链产品营销场景的挖掘、内容制作,包括但不限于产品站、发布会PPT、卖点海报、视频TVC等传播物料的核心创意与内容策划、确保卖点表达精准、设计完成质量符合目标要求职位要求职位要求
1. 市场策划类相关岗位工作5年以上,喜爱科技3C领域,内容sense好,手机或3C工作经历优先
2. 熟悉 短视频平台的营销传播逻辑及模型,有 3C产品传播经验 优先
3. 熟悉抖音、红书、B站 营销的玩法,有实战经验,平台趋势洞察力强
4. 具有项目统筹、预算管理的经验、对平面、视频的创意执行具有一定了解
5. 具备跨部门协作,以及供应商对接、管控经验
6. 工作责任心强,具备优秀的沟通表达能力和对外协作推动能力
7、有良好的团队合作精神,熟练掌握Keynote、Sketch等软件 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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