Xiaomi Technology

国际汽车整合营销专家

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

国际汽车整合营销专家北京社招全职职位 ID:A73454职位描述1.负责海外营销技术栈与数据平台的从0到1构建,主导规划、选型与部署支持全球业务的一体化营销技术架构,建立并维护跨区域、跨渠道的统一客户数据平台,打通线上线下用户行为数据、线索数据与交易数据,并确保技术方案与数据实践符合各目标市场的本地数据隐私法规及数字环境;
2.负责全球化营销流程与运营体系的标准化建设,设计并实施从市场洞察、战役策划、内容本地化、执行发布到效果复盘的全链路标准化营销运营流程,建立支持全球协作的营销项目管理与资产管理系统,并制定海外营销预算与采购框架以优化资源分配;
3.构建适配汽车出海业务的营销绩效指标体系,覆盖品牌声量、精准获客、销售线索转化及区域贡献度等关键维度,搭建自动化数据报告体系,为各区域营销团队及管理层提供实时业务洞察,深度分析用户旅程与营销触点效能以识别增长机会;
4.作为全球营销运营中心,为各海外区域市场团队提供系统培训、运营支持与实践指导,持续追踪营销技术发展趋势与行业实践,推动营销运营体系与工具的迭代升级。职位要求1.本科及以上学历,市场营销、信息管理、计算机科学、统计学或相关专业背景,具备8年以上营销运营、数字营销或营销技术相关工作经验,其中至少4年以上担任全球或区域负责人角色并具备管理跨国团队的经验;
2.英语精通,能作为工作语言主导全球技术选型、商务谈判及战略规划;
3.具备汽车行业或高客单价、长决策周期行业的营销运营经验,有主导全球营销技术栈从0到1搭建的成功案例,包括CRM、CDP及MA等核心系统的选型、部署与集成,具备在强监管市场操作数据的实战经验,熟悉数据隐私法规的落地执行;
4.精通主流营销技术生态,能够设计支持全球业务扩展的一体化技术架构,擅长构建统一客户数据平台以打通线上与线下数据孤岛,具备极强的数据治理能力与业务流程再造能力,能制定并推行全链路标准化运营流程;
5.深刻理解汽车营销漏斗,能构建科学的归因模型与核心指标体系,熟练使用BI工具搭建自动化仪表盘,具备管理大规模全球营销预算的经验,能显著提升营销投资回报率,具备战略思维与变革推动力,能适应高速发展的出海业务节奏及必要的海外出差。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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