Xiaomi Technology

国际汽车产品营销专家

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

国际汽车产品营销专家北京社招全职职位 ID:A123395职位描述1.负责主导新市场进入的全案整合营销策略,统筹产品定位、市场进入、渠道策略与推广节奏,基于深度市场研究构建符合本地化需求的整合营销战役,并协调内部资源与外部合作伙伴推动策略落地;
2.深刻理解产品核心优势与目标市场用户需求,将产品力转化为具有竞争差异性的市场沟通策略与核心价值主张,主导产品海外上市的整体叙事,统筹从产品发布、内容营销、媒体传播到销售转化的全链路营销活动;
3.高效整合内外部营销资源,包括媒体、渠道、合作伙伴及内部产品与销售团队,形成营销合力,驱动产品的早期市场渗透与用户获取,并负责上市初期营销预算的规划与分配,通过精准投放与效果监测持续优化营销效率。职位要求1.本科及以上学历,市场营销、工商管理、国际贸易或相关专业背景,具备6年以上消费电子、智能硬件或互联网行业产品营销经验,其中至少3年以上海外市场实战经验;
2.英语听说读写精通,能够作为工作语言进行深度的商务谈判、策略撰写及跨文化沟通;
3.具备主导新产品从0到1海外上市的全流程成功经验,熟悉新市场进入的实操要求,了解不同区域的市场准入规则、文化差异及消费者行为,精通整合营销传播方法论,能独立制定包含产品定位、定价策略、渠道规划与推广节奏在内的完整上市方案;
4.具备敏锐的产品洞察力,擅长将复杂技术参数转化为用户可感知的利益点与品牌故事,拥有丰富的海外媒体、广告代理商及渠道合作伙伴资源,具备优秀的预算管理与数据分析能力,能通过数据监测优化营销效率;
5.具备全球化战略视野与本地化思维,适应快节奏、高挑战的出海业务环境,具备极强的目标感和执行力,对海外营销新玩法保持高度敏感。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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