Xiaomi Technology

投放运营

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

投放运营北京社招全职职位 ID:A252145职位描述1、牵头负责公司短剧产品在巨量引擎、广点通等主流媒体平台的增长投放工作,结合公司业务战略,制定中长期投放策略、预算规划及增长目标,对增长结果负责。
2、深度拆解短剧内容逻辑与目标用户分层,主导投放素材的创意策略规划与迭代优化,打造高转化素材矩阵,实现获客成本持续优化与用户规模高效增长。
3、搭建完善的投放数据监控与分析体系,深度挖掘数据背后的用户行为逻辑与投放优化空间,输出专业数据分析报告,驱动投放策略迭代、素材升级及产品优化,构建“策略-投放-数据-优化”的高效闭环。
4、跟踪行业前沿动态、平台政策迭代及竞品投放策略,预判行业趋势,挖掘创新性投放机会(如新品类、新场景、新玩法),优化投放模型,沉淀可复制、可规模化的高阶投放方法论。
5、协同内容、运营、产品等跨部门团队,主导投放需求对接与资源协调,推动素材、产品与投放策略的深度协同,提升整体增长效率。职位要求1、3年及以上短剧行业投放经验,深刻理解短剧内容生态与增长逻辑,具备巨量引擎、广点通核心平台深度实操经验,拥有可量化的规模化增长案例。
2、精通主流投放平台的底层逻辑、定向策略、出价机制及创意玩法,能独立制定投放策略、搭建投放体系,具备复杂场景下的投放优化能力,可有效解决投放瓶颈问题。
3、具备极强的数据分析与逻辑思维能力,能深度拆解投放数据、用户画像及内容效果,精准定位问题并输出可落地的优化方案;熟练使用AI工具(如AI数据分析、AI素材生成、AI投放优化工具等)辅助投放工作,提升工作效率与策略精准度。
4、对短剧行业有深刻认知,敏锐捕捉行业趋势、热门题材及素材风向,能结合行业变化制定前瞻性投放策略,具备创新投放思维与落地能力。
5、本科及以上学历 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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