Xiaomi Technology

营销策划专家

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

营销策划专家北京社招全职职位 ID:A155140职位描述1. 制定营销创意策略:基于产品定位、特性、市场趋势,策划高影响力的创意活动,提升产品的市场声量;
2. 创意策划及内容输出:围绕重大节点、热点趋势等,策划营销事件,能够撰写高质量文案,打造刷屏级传播内容;
3. 营销全案落地:统筹创意执行,确保从概念到视觉、从内容到渠道的落地,能够推动项目在多个平台破圈;
4. 跨团队协作:与产品、品牌、设计、媒介、PR等团队合作,确保创意符合市场战略并且执行落地;
5. 研究行业优秀案例:关注行业动态,提炼行业创新玩法,不断优化营销策略,打造可复用的营销模式;
6. 效果分析与优化:通过数据反馈评估营销活动效果,优化后续传播策略,提高ROI。职位要求1. 10年以上创意策划经验,有成功打造高影响力营销事件的案例;
2. 优秀的创意能力,能够独立策划完整的市场营销事件,具备策略思维,并能从商业目标出发构思创意;
3. 较强的文案能力,能够撰写具有传播力的文案,包括广告语、品牌故事、短视频脚本等;
4. 熟悉社交媒体,了解新媒体平台的内容调性,具备社交营销思维;
5. 跨团队协作能力,能够整合内外部资源,推动创意项目高质量落地; 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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