NIO

整合营销策略高级经理

NIO  •  Onsite  •  11 days ago
Expired
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Job Description

整合营销策略高级经理上海社招全职职能与支持 - 战略及业务规划本科及以上5-7 年职位描述1. 协助制定车型整体营销策略,落地车型传播、投放及终端能力提升相关工作,拆解营销关键动作与执行要点,跟进营销项目落地推进、数据复盘,保障各项营销工作完成业务闭环。
2. 结合市场动态及车型销售情况,重点负责顺销车型产品传播内容开发、包装与优化,打磨标准化产品营销内容范式,落地应用于品牌传播、广告投放、终端宣传等各端口,保障内容输出质量与落地效果。
3. 协助开展内外部深度市场调研与分析,梳理目标用户特征、竞争环境、市场现状及行业发展趋势,跟进前沿营销创新模式,整理分析洞察结论,协助识别车型产品线销量及利润率增长的机会点与现存挑战。
4. 跟进新能源市场营销创新动态,协助优化迭代营销策略,落地各类创新营销内容及执行方案,配合团队提升车型市场营销竞争力。职位要求1. 全日制本科及以上学历;
2. 5-7年市场研究、市场策略规划、营销内容相关工作经验,有汽车、新能源汽车行业从业经验优先;
3. 熟悉新能源市场环境、车型产品特性,具备基础的行业认知和市场洞察能力;
4. 具备扎实的产品内容包装与落地能力,擅长产品传播信息梳理与内容创作,拥有产品品牌包装、USP核心卖点提炼、产品势能打造、竞品差异化传播等全方位内容实操经验;
5. 具备良好的终端感知能力,有终端销售、用户调研、市场一线调研实操经验,能结合终端实际情况优化营销内容与执行动作;
6. 具备良好的商业敏感度、逻辑思考能力和数据洞察能力,可基于市场数据输出可落地的营销内容及优化建议;
7. 具备优秀的跨部门沟通协作能力、高效的执行力和主动自驱力,擅长落地各类营销专项工作。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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