MOONTON GAMES

【发行】海外营销(菲律宾)

MOONTON GAMES  •  Onsite  •  12 days ago
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Job Description

【发行】海外营销(菲律宾)上海互联网 / 电子 / 网游发行岗位职位描述1、负责菲律宾市场的整合营销策略方案产出与落地,对DAU/新增负责。主导区域节点的营销策划与执行,包括但不限于区域事件营销,线上推广等方面,结合本地化策略实现用户增长和品牌传播目标。
2、与研发、运营、投放、赛事等团队高度协同,对齐版本节奏、活动资源、内容产出,保障营销动作高效落地,对营销热度负责。
3、具备数据驱动决策能力,动态监控活动数据表现、产品生意指标 ,社媒舆情热度,持续优化迭代营销策略。负责营销节点预算规划与分配,拟定发行目标。
4、深耕本地资源,熟悉了解菲律宾游戏用户偏好、热点趋势、潮流文化、竞品动态,挖掘本地化结合点,输出用户洞察与创意方向,打造高共鸣内容与事件。职位要求经验要求:4 年及以上海外手游整合营销 / 市场推广经验,有东南亚 / 菲律宾手游成功推广案例、MOBA 或竞技类手游经验优先。
1、市场认知:熟悉菲律宾游戏市场、用户习惯、社交生态、内容偏好与本地化玩法,了解 MLBB 或同类 MOBA 产品者优先。
2、能力要求:具备完整营销全案能力、爆款话题打造能力、数据分析与复盘能力、预算管理与项目统筹能力。
3、协同素养:沟通高效、执行力强、抗压性好,逻辑能力强,能快速对齐跨团队需求,推动复杂项目落地。
4、语言加分:英语流利,懂菲律宾语(他加禄语)优先,有海外留学工作经验优先。
5、学历要求:本科及以上学历,游戏,市场营销、广告等相关专业优先。 投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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