XPENG

产品商业化经理/资深经理

XPENG  •  Onsite  •  12 days ago
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Job Description

产品商业化经理/资深经理广州全职商品企划板块职位描述1、负责新车型商业化策略搭建、校准和调整建议的统筹,基于对市场趋势判断、竞争洞察和需求演变,制定符合内外部合理定位的最佳商业化策略,实现公司盈利规模最优,支持管理层战略决策。
2、通过参与新车型商业机会的早期预研,支持车型定位、SKU、配置的合理性,参与开发过程的复盘定位检核,从商业化策略角度提供建议,保障产品定位、定价、定配不偏差。
3、通过对其他商业化机会洞察,包括生态精品、特别版、选装等商业化创新方案的研究以提升溢价能力,论证量利达成方案,跟踪新车上市后商业收益实际情况并根据市场竞争状态和公司战略目标提出调整建议。
职位要求1、全日制本科以上学历,8年以上主机厂or手机整机产品相关工作经历,同时具备传统合资或豪华品牌产品规划、以及商品企业经验优先;
2、熟悉并掌握完整的产品规划经验,理解产品全生命周期管理,对产品定义、定位;产品改款换代有深刻理解和认识;
3、具有商品企划或市场经验,有完整的新产品上市项目经验,对产品上市定价、产品策略、销售策略、营销宣传策略有较强经验;
4、具有较强的用户研究、市场研究、政策研究经验;具有较强项目管理经验,善于跨部门沟通与协作。
5、具备AI意识,且熟练使用AI工具者优先。 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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