XPENG

【活水】产品商业化资深经理

XPENG  •  Guangzhou, CN (Onsite)  •  14 days ago
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Job Description

【活水】产品商业化资深经理广州全职商品企划板块职位描述岗位职责
1、型谱管理:管理维护公司整体产品型谱,发起车型迭代与新机会洞察、启动G10阀前预研;明确各产品战略角色及定位区隔,规划产品量产节奏,统筹资源高效匹配;审视核心技术、配置上下车合理性,承接公司战略并分解校验各产品线销量目标;
2、产品规划:参与车型早期预研,确保定位、SKU、配置等合规合理,注重平台化、制造效率及项目节奏;参与G8阀开阀立项与G4阀开阀复盘定位检核,保障产品定位不偏差;参与商业化策略讨论,提供产品信息支持;
3、商业产品:赋能各车型,设计生态精品、特别版、定价、SKU、选装包等商业化创新方案以提升溢价;开展各阀点复盘商业化点检;统筹新车型MG阀点策略,论证量利达成方案并主导相关材料编写;跟踪新车上市商业收益,提供调整建议。
职位要求1、全日制本科以上学历,8年以上主机厂or手机整机产品相关工作经历,同时具备传统合资或豪华品牌产品规划、以及商品企业经验优先;
2、熟悉并掌握完整的产品规划经验,理解产品全生命周期管理,对产品定义、定位;产品改款换代有深刻理解和认识;
3、具有商品企划或市场经验,有完整的新产品上市项目经验,对产品上市定价、产品策略、销售策略、营销宣传策略有较强经验;
4、具有较强的用户研究、市场研究、政策研究经验;具有较强项目管理经验,善于跨部门沟通与协作。
5、具备AI意识,且熟练使用AI工具者优先。 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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