XPENG

新媒体实习生(湘鄂赣大区)

XPENG  •  Onsite  •  15 days ago
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Job Description

新媒体实习生(湘鄂赣大区)武汉、十堰、襄阳、黄石、南昌、长沙实习生产 / 制造 / 加工 - 汽车销售与服务职位描述岗位职责:
1、根据公司战略目标制定新媒体矩阵(公众号、小红书、视频号、抖音等)整体运营策略。明确各平台的账号定位方向、内容、推广的规划并有效落地执行,提高粉丝量、互动率、粘性和转化。对新媒体相关业务指标负责。
2、建立稳定系统的直播运营模式,对区域号运营直接负责,门店号运营间接负责,达成区域线上运营KPI。
3、熟悉各平台(尤其公众号、小红书、微博、视频号)规则,关注平台趋势变化,负责新媒体平台的整体运营,确保符合账号定位的优质内容的稳定输出。
4、打造爆款内容与热点事件,具备视频及直播脚本策划能力,独立策划拍摄剪辑简单小视频的能力;提升产品影响力和关注度,实现品牌推广等目标;
5、追踪并分析业务相关核心数据,结合行业新媒体信息数据、竞品调研、用户需求、市场情况等,迭代新媒体运营与内容的策略、方向,并确保落地实施。
能力要求:
1、大专及以上学历,形象气质佳,至少2年及以上媒体、市场营销、公关等相关经验,有汽车行业直播类工作内容经验优先考虑;
2、了解抖音,双微平台的视频剪辑功能、熟练使用Photoshop、AE、Pr等相关设计、剪辑软件;
3、脑洞大、创意佳、文笔好,对热点话题有一定的洞察,具有良好的营销策划能力和执行能力;
4、积极主动、团队合作,沟通协调能力强,具有较强执行力,具备优秀学习能力与自驱力,并具有高度责任感;职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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