NIO

品牌策划传播经理/专家

NIO  •  Onsite  •  15 days ago
Expired
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Job Description

品牌策划传播经理/专家上海社招全职用户与服务 - 市场与传播本科及以上7-10 年职位描述1. 规划各分品牌的中长期整体品牌传播规划,组织研究制定各车种品牌策略周期性的传播策略/执行计划;
2. 负责编制整体品牌传播计划:包含广告制作/媒体宣传/促销规划/上市计划,负责审核各车种产品上市行动计划,规划出整体营销规划;
3. 参与所有市场调研活动的执行,组织收集汽车市场资料,了解消费者需求,产品开展趋势,组织搜集、分析、研究竞争品牌的广告及传播活动;
4. 负责管理监督广告代理公司日常业务执行,负责日常沟通,督导广告创意工作的完成;
5. 根据部门年度目标制订科室年度、月度工作计划,编制各项工作业务流程;职位要求1. 从事广告创意、策划管理工作10年以上,具有良好的口头及书面表达能力;
2. 熟悉汽车产品、传播与市场营销等知识;
3. 熟悉各媒体渠道,具备一定的媒体计划知识;
4. 具有团队精神,学习意愿与能力强,具备较强的创新能力和沟通能力;
5. 具有汽车企业工作背景优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media