XPENG

新媒体主管(上海大区)

XPENG  •  Onsite  •  15 days ago
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Job Description

新媒体主管(上海大区)上海全职新零售板块职位描述岗位职责:
1. 负责利用直播、短视频等营销方式,在抖音、视频号及小红书等线上平台进行线索开拓,引导用户进行直接留资,或进行私信、评论等互动形式进行在线咨询,促进到店及转化。
2. 直播运营:负责参与直播前筹备,汽车抖音的直播出镜及执行工作,根据产品营销节点策划直播选题,通过直播做曝光、活跃氛围,吸引粉丝,促进成交;每天直播结束进行数据复盘,优化直播内容,引导客户留资,促进到店及转化。
3. 短视频运营:参与短视频脚本设计、拍摄及出镜,每周各平台视频更新,评论区维护及数据复盘分析。
4. 新媒体平台运维:直播与短视频平台的运维,包含发布与后台管理。
5.此岗位需带领团队。职位要求1.具备较强的内容敏感度与热点捕捉能力,能结合行业与品牌热点快速切入选题,高效产出优质口碑内容并落地执行。
2.拥有选题策划、内容运营相关经验,具备优秀的文案撰写与内容创作能力;熟练使用图片处理、视频剪辑等相关工具,学习能力强。
3.熟悉新媒体平台运营逻辑,了解抖音、视频号、小红书、汽车垂直社区等平台规则与流量玩法,对新媒体趋势与创新运营手段敏感度高。
4.熟悉主流直播平台运营模式,有直播运营、直播出镜或汽车行业相关经验者优先。
5.具备良好的沟通表达、现场应变及用户互动能力,目标感强,重视线索转化与结果产出。 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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