Anker Innovations LTD

独立站流量运营

Anker Innovations LTD  •  Onsite  •  15 days ago
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Job Description

独立站流量运营深圳社招全职运营 - 内容运营职位描述流量渠道规划与执行:制定并推进品牌官网的付费流量增长策略(广告、Affiliate),设定月度/季度/年度目标,并协调团队高效落地执行;
广告投放优化:协同广告团队,定期分析Google、Facebook等平台的投放表现,结合业务目标,挖掘营销机会,优化素材测试,提高投放ROI;
联盟营销管理:负责Affiliate渠道的拓展与维护(如Impact、AWIN、Shareasale等),发掘并对接品牌垂类联盟资源(优惠券网站、返利网站、博客主等),推动合作落地,管理并优化第三方网盟营销机构合作,提高网站流量与销售转化;
联盟策略与运营:制定联盟营销活动计划、激励机制,优化联盟资源的拉新、激活、分层及管理,确保长期增长;
跨部门协作:配合网站运营策划活动,推动站内引流,并协同SEO优化工作,提升整体营销效能。职位要求行业经验:3年以上海外广告投放或联盟推广运营经验,具备科技类硬件品牌独立站(Shopify)运营经验者优先;
渠道拓展能力:熟悉欧美联盟渠道及广告投放模式,能独立完成新平台的合作开发、技术对接、广告投放及后续维护优化;
数据分析与归因:具备优秀的数据分析能力,能够通过投放数据挖掘问题并制定优化策略,熟悉广告归因逻辑;
Shopify独立站运营:熟悉Shopify网站的整体运营,包括数据分析、广告推广、活动策划、用户管理及跨团队资源协调;
团队协作与执行力:具备良好的跨团队沟通能力,责任心强,执行力高,能够高效推进项目落地。 投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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