Anker Innovations LTD

中国区数字营销(媒介)

Anker Innovations LTD  •  Onsite  •  15 days ago
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Job Description

中国区数字营销(媒介)深圳社招全职互联网 / 电子 / 网游职位描述1.了解品类市场。能基于本产品所处的行业生态、竞品打法进行洞察,结合本品的核心人群和产品差异化,分析出在媒体组合上投放与传播赢的机会点
2.媒体策略制定能力。能基于本品制定高效媒体投放组合,以及深入在平台(优先小红书、抖音、B站),制定该品的媒介策略与平台策略。
3.落地与闭环能力。基于定好的策略,顺利推进项目按时按质上线。保证达人选号、内容、人群包投放触达落地一致性
4.复盘与总结能力。能完全带领周度、月度、季度复盘,得出有效结论引流电商自然搜索
4.供应商管理能力。高效协同种草、投流、数据管理供应商,做好数据追踪达成KPI
职位要求1. 本科及以上,5年以上营销经验,其中至少3年以上digital营销经验,熟悉【小红书、抖音、B站】平台优先
2. 掌握基础的媒体投放工具
3. 策略能力&项目统筹能力强,能快速推动媒介项目落地;
4. 善于洞察流量趋势、产品、消费人群,于此帮助业务捕捉流量红利与玩法 投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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