Anker Innovations LTD

海外品牌营销经理

Anker Innovations LTD  •  Shenzhen, CN (Onsite)  •  17 days ago
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Job Description

海外品牌营销经理ShenzhenFull-timeInternet / Electronics / GamesResponsibilities1. 负责品牌整合营销规划与推广方案制定工作,包括:品牌形象规划、新品营销推广方案、品牌内容建设、渠道联动规划,通过协同跨部门合作确保项目落地;
2. 根据品牌战略与定位,规划品牌的产品线及产品全生命周期管理;
3. 时刻把握行业及品牌发展动向,深入挖掘内外部生意数据洞察及用户需求,输出品牌增长策略;
4. 主导品牌消费者调研项目,负责品牌健康度报告、用户调研等项目;
Qualifications1、本科及以上,5年及以上大型品牌管理/整合营销的经验,熟悉电商渠道营销及线上传播玩法者优先;
2、有过新锐品牌品牌营销经验,操盘过在家电、数码、音频等行业新品campaign1000万预算以上经验者优先;
3、有较强的市场洞察能力、创新思维、跨文化协同力,生意和结果导向,复盘意识强;
4、关注科技流行趋势者优先,有创业者精神,愿意陪伴新锐品牌茁壮者优先。 Apply
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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