Insta360

国内广告投放负责人

Insta360  •  Onsite  •  18 days ago
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Job Description

国内广告投放负责人深圳社招全职职位描述1. 负责国内社媒平台的广告投放,制定合理的投放策略,执行广告上线实施精准引流,把控广告费率;
2. 以数据为导向监控并评估平台投放成效,结合投放数据提炼素材、人群等投放洞察,持续迭代投放策略,提高业绩表现;
3. 参与广告物料创意设计与制作,与设计、剪辑部门沟通需求,根据投放表现持续优化广告素材,输出创意洞察;
4. 具备数字化建设能力:熟悉巨量云图、灵犀等社媒数据中台使用,协助推进广告数据与社媒、电商等平台数据的系统化看板建设,验证投广效果,并有效推动业绩增长;
5. 具备业务流程建设能力:主导优化部门内外的协作流程,快速撬动跨部门资源,高效支持核心项目的推进和落地。职位要求1. 本科及以上学历,5年以上市场营销相关工作经历;
2. 掌握系统性广告投放方法论、营销归因,熟练掌握数据分析,数据驱动意识强;
3. 熟悉国内社媒生态,深度参与过KOL/KOC、内容营销及广告投放工作;
4. 掌握业务流程建设,擅长识别和处理问题,并能结合上下游优化流程建设;
5. 对设计、美学、创意有一定的见解,具备内容产出质量的判断能力,关注社交媒体和消费者市场;
6. 抗压能力强,具备较强的独立解决问题的能力。 投递
Insta360

About Insta360

At Insta360, we think bold—pushing boundaries to capture life's most incredible moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with award-winning products like Insta360 Ace Pro 2, X5, GO 3S, Link 2, Flow 2 Pro, and Pro 2.

Founded in 2015 with a mission to help people better capture and share their lives, Insta360 has gone from being a college student's dream to a global innovator of 360 cameras, action cameras, and AI-powered imaging tools.

Insta360 products are trusted by a thriving community of over 5 million creators to deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more.

Follow us for:

- Product launches and updates, from cutting-edge hardware to industry-leading software.

- Industry insights on 360 video, filmmaking, and the future of content creation.

- Behind-the-scenes stories from global creators, partners, and the Insta360 team.

Industry
Hardware & Semiconductors
Company Size
501-1,000 employees
Headquarters
Los Angeles, California
Year Founded
2015
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