Insta360

市场代表

Insta360  •  Onsite  •  17 days ago
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Job Description

市场代表深圳社招全职职位描述1、市场洞察:持续跟踪行业动态、市场趋势;深入分析目标用户画像、精准把握其核心痛点、需求场景与决策路径。
2、产品定义:基于市场洞察,深度参与产品规划与定义阶段,确保产品定位与市场需求高度契合,确保产品市场竞争力;参与产品核心卖点及价值点的挖掘与包装。
3、主导产品在整个生命周期的市场策略与整合营销传播计划,确保与产品线整体战略和业务目标高度对齐。规划内容策略,把控核心营销内容的质量,确保信息准确且具有吸引力。
4、与MMM、产研、GTM、电商、销售、MKT等团队等部门紧密协作,推动复杂项目按期落地,确保资源投入与产品发展阶段相匹配,确保总部策略在区域得到有效落地和适应性调整,确保营销策略在各执行模块(区域IMC、口碑、ADS、UGC、DM)中得以统一、高效地实施。
5、建立营销效果监控体系,跟踪关键指标(如曝光、转化率、CPM、等),并定期进行数据复盘,定位营销活动的可复用经验及凹陷点,持续优化营销策略、触媒渠道组合、内容创意及用户触达方式。
6、主导营销预算的分配与管理,制定详细的营销预算计划,确保资源合理分配到各个营销活动中,全程监控预算执行与效果,对营销预算的费效比负责,追求营销效率优化。
7、监控产品及品牌口碑,及时识别潜在风险,并协同口碑部门制定应对预案。
职位要求1、本科及以上学历,至少5年以上工作经验。
2、具备整合营销经验,从事过营销具体专业模块;产品、销售经验属于加分项。
3、对产品有较好的理解,能够深入洞察用户,敏锐抓住行业趋势和机会点。
4、有较强的项目管理能力和沟通协作能力,有效整合资源。
5、英语能作为工作语言。 投递
Insta360

About Insta360

At Insta360, we think bold—pushing boundaries to capture life's most incredible moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with award-winning products like Insta360 Ace Pro 2, X5, GO 3S, Link 2, Flow 2 Pro, and Pro 2.

Founded in 2015 with a mission to help people better capture and share their lives, Insta360 has gone from being a college student's dream to a global innovator of 360 cameras, action cameras, and AI-powered imaging tools.

Insta360 products are trusted by a thriving community of over 5 million creators to deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more.

Follow us for:

- Product launches and updates, from cutting-edge hardware to industry-leading software.

- Industry insights on 360 video, filmmaking, and the future of content creation.

- Behind-the-scenes stories from global creators, partners, and the Insta360 team.

Industry
Hardware & Semiconductors
Company Size
501-1,000 employees
Headquarters
Los Angeles, California
Year Founded
2015
Social Media