Insta360

市场专员/经理

Insta360  •  Onsite  •  18 days ago
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Job Description

市场专员/经理深圳社招全职职位描述1、负责产品营销策略及整合传播方案的策划与输出,协同社媒、公关、媒介等相关职能,推动项目策略落地,支撑产品整体营销目标达成;
2、联动新媒体及内容平台,通过社媒话题事件打造、KOL/KOC 合作、UGC 内容运营、平台投流等方式,持续提升品牌与产品声量;
3、负责关键产品项目节点型营销 Campaign 的策划与执行,如季节性营销(滑雪季)、电商大促(双十一等);
4、负责商务及 IP 资源的获取、整合与传播激活,包括品牌 IP、综艺、艺人及跨界合作等资源;
5、持续监控营销效果,通过数据分析与复盘优化传播策略,沉淀并迭代可复用的营销方法论与打法。
职位要求1、本科及以上学历,市场营销、传播、广告等相关专业优先;
2、 1年以上科技公司、3C 数码或互联网行业整合营销相关经验,具备完整项目经验及优秀营销案例者优先;
3、具备扎实的 Digital Marketing 能力,熟悉主流新媒体平台玩法,有良好“网感”和内容创意能力,曾深度参与 Social 话题事件或热点内容策划与执行;
4、具备较强的策略思考能力、沟通协调能力与资源整合能力,结果导向,责任心强,具备一定抗压能力;
5、对消费电子科技行业有基本认知,了解运动相机、领夹麦克风、云台摄像头等相关品类者优先;
6、Insta360 任意产品用户优先,具备品牌物料(视频 / 海报 / 文案)及活动策划与执行经验者加分。 投递
Insta360

About Insta360

At Insta360, we think bold—pushing boundaries to capture life's most incredible moments. From jaw-dropping action shots to cinematic storytelling, we equip creators with award-winning products like Insta360 Ace Pro 2, X5, GO 3S, Link 2, Flow 2 Pro, and Pro 2.

Founded in 2015 with a mission to help people better capture and share their lives, Insta360 has gone from being a college student's dream to a global innovator of 360 cameras, action cameras, and AI-powered imaging tools.

Insta360 products are trusted by a thriving community of over 5 million creators to deliver immersive experiences in filmmaking, real estate, education, entertainment, tourism, journalism and more.

Follow us for:

- Product launches and updates, from cutting-edge hardware to industry-leading software.

- Industry insights on 360 video, filmmaking, and the future of content creation.

- Behind-the-scenes stories from global creators, partners, and the Insta360 team.

Industry
Hardware & Semiconductors
Company Size
501-1,000 employees
Headquarters
Los Angeles, California
Year Founded
2015
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