NIO

大区市场负责人

NIO  •  Onsite  •  18 days ago
Expired
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Job Description

大区市场负责人济南社招全职用户与服务 - 用户增长本科及以上7-10 年职位描述- 负责区域公司的品牌建设,提升区域的品牌知名度、喜好度,提升用户对品牌的美誉度;
- 围绕高端品牌建设,赋能和确保区域品牌传播和活动露出的高级感,提升高端市场占有率;
- 承接公司市场策略,制定区域市场部的发展战略,搭建管理和提升团队能力,适应业务发展;
- 拉齐总部各部门的策略规划,结合销售节奏及区域公司情况,策划线上(主题campaign、社区互动等)、线下(用户拉新活动、路演、车展、异业合作等)等区域市场活动,整合制定区域传播规划、落地方案及指引流程;
- 定期对区域市场营销活动层面数据追踪及更新。结合数据及费效,分析区域公司市场营销活动表现,协助区域调整市场计划和策略;
- 负责把控区域公司营销物料的质量和调性,通过有效的流程确保区域公司的品牌露出符合蔚来VIS和调性要求;
- 区域公司媒体关系建立和维护;职位要求- 认同和践行蔚来“真诚、关爱、远见、行动”的价值观、工作方式,认可NIO的服务理念,愿意和公司共同长期发展;
- 本科及以上学历,8年及以上市场营销相关工作经验,有汽车/电商/4A广告/互联网运营经验者优先;
- 目标导向,执行力强,自我驱动,创意力强,新媒体产品重度玩家,有良好的沟通能力,有较强的抗压能力;
- 具备用户增长、活动策划能力,数据驱动,逻辑思维能力强;
- 对区域公司及销售网络管理有丰富经验,适应互联网企业节奏,有经营者思维及学习能力; 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media