NIO

市场负责人(湖北地市)

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

市场负责人(湖北地市)宜昌社招全职用户与服务 - 市场与传播本科及以上3-5 年职位描述基于行业、市场、用户需求的洞察分析,结合公司阶段目标与策略,牵头完成宜昌/襄阳/荆州等鄂西片区城市的市场推广工作,联动线上线下,负责活动-传播-销售一体化的整合营销落地;
1、线下拉新:包括但不限于中小型车展落地、商场路演、试驾活动、异业合作、新店开业、新品上市、节假日门店引流等工作;
2、线上引流:管理门店主播,进行抖音直播运营管理、短视频拍摄等工作,从线上为门店进行引流;
3、品牌传播:负责蔚来汽车在上述区域的品牌推广,策划各类传播活动、异业合作、户外广告等提升品牌在当地的知名度和影响力;
4、资源统筹:统筹管理各类资源方,包括G/B端资源、执行公司对接、异业资源拓展、商务洽谈与合作等;
5、项目管理:负责从活动策划到效果复盘的全流程项目管理,做好费用管理、过程风险管理、进度管理和流程优化,提升项目推动效率;
6、协同公司其他部门做好市场活动落地执行。
职位要求1、本科及以上学历,8年以上政府、机关单位、汽车、快消、地产、互联网等行业市场工作经验,独立带过团队及项目,广告、传媒、市场营销、公共管理类专业优先;
2、有活动风控能力、突发状况应对能力、活动目标制定、数据分析与总结提炼能力,结果意识强;
3、具备市场资源拓展能力,商务谈判能力强,有本地政府部门、事业单位、大型企业相关资源者优先;
4、有品牌意识,具备线上线下拉通能力、活动-传播-销售一体的整合营销思维;
5、有较强的团队协作精神,灵活处理问题的能力。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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