NIO

高级车型传播媒介经理

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

高级车型传播媒介经理上海社招全职用户与服务本科及以上5-7 年职位描述- 了解行业及市场竞品最新动向,基于车型的定位和卖点,以及传播大策略与内容的输入,制定整合的媒介传播策划,含PR及social渠道传播计划,传播内容策划与项目执行;
- 形成所负责车型序列在三方social平台、垂直平台、咨询问答平台、汽车媒体等媒介渠道有效的,体系化的打法;
- 对传播的节奏与声量、产出优质内容、持续提高传播ROI负责,形成媒体传播内容的执行闭环;
- 支持媒体运营及媒介资源拓展相关工作;
- 根据公关传播方案,组织协调内部和外部资源,推进项目方案的落地和执行。职位要求- 本科及以上学历、新闻、传播、信息技术及汽车相关专业背景优先;
- 5年以上汽车、产品与技术创新传播经验,能独立负责、落实传播方案、传播媒介策划、项目管理和执行;
- 懂产品及技术在各个传播渠道的传播规律,新玩法,熟悉较丰富的媒体传播资源;
- 有较强的内外部沟通能力,以及多任务统筹协调和项目管理能力;
- 具备丰富的公关活动参与经验,如上市发布会、车展和试驾会活动等;
- 有较好的内容能力,能依据内容指引,独立完成媒体内容策划、沟通与执行闭环;
- 抗压能力强,工作中有较强的计划性、自驱力和执行力,能够进行高效的项目管理和推进。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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