NIO

区域市场(传播方向)

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

区域市场(传播方向)台州社招全职用户与服务 - 市场与传播本科及以上3-5 年职位描述1. 负责蔚来品牌的传播策划业务,覆盖车型及销售传播、基建与品牌传播的2大核心业务线,以及视频号、小红书、抖音3大核心新媒体平台的运营;
2. 独立制定传播策略和执行方案,并协同跨部门快速推动落地,日常所负责的项目包括但不限于:新车区域上市传播、车型口碑传播、车型异业合作传播、辅销传播等;
3. 针对新媒体平台运营,负责微信、抖音、小红书、快手等新媒体平台的传播运营,包括区域官号运营、话题互动、KOC&KOL合作传播等;职位要求1. 全日制统招本科及以上学历,市场营销、传播学、广告学、公共关系等相关专业;
2. 具有5年以上市场营销工作经验,对新能源汽车的行业、产品、技术、企业等方面有一定专业知识储备,关注高端科技/汽车行业趋势,车企市场部、互联网公司或头部媒体公司内容运营工作背景优先,有C1/C2驾照会开车者优先;
3. 了解互联网时代下的社交平台及媒体环境,具有良好的媒体关系与资源者优先;
4. 拥有较强的项目策划能力,并能将创意落地,同时具备高端审美感;
5. 认可用户企业发展模式,具备创业者精神,且具备团队管理经验,有优秀的团队管理能力,愿意为团队付出,与团队共同成长;
6. 工作认真细致负责、抗压性强、情绪稳定、自我驱动,善于思考、发现、解决问题,具备良好的跨部门沟通协调能力、组织能力、逻辑分析能力、审美能力、流程管理&优化能力。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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