NIO

车型营销策划高级经理/专家

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

车型营销策划高级经理/专家上海社招全职用户与服务 - 市场与传播本科及以上10 年以上职位描述1. 负责蔚来品牌主销车型产品传播整体策略,发掘车型市场机会、提炼整车产品概念、梳理产品力沟通信息、输出核心传播信息,输出整合传播策略;
2. 结合车型GTM战略节奏、销量目标,明确传播目标,完成整合传播方案撰写,并带领外部供应商合作伙伴,以及内部传播团队(官方传播、公关媒介、social、活动、直播等部门)推动方案实施,并对传播效果负责;
3. 日常&专项传播预算的规划&分配,包含物料制作、媒体合作、KOL合作、媒体活动等支出分配,监控预算执行情况并及时呈报;
4. 对传播策划方案的实施效果进行跟踪研究,及时修正方案改进工作。
职位要求1. 本科及以上学历、新闻、传播、信息技术及汽车相关专业背景优先;
2. 7年以上汽车、产品创新策略传播经验,能独立负责、落实传播方案和项目;
3. 最好拥有3年以上的豪华汽车品牌的车型公关传播/品牌传播从业经验。拥有丰富的汽车及相关行业媒体资源和人脉,对新媒体环境下产品传播规律有清晰认识;
4. 对社交平台有着较强的认知,熟知平台打法,有着极强的整案能力
5. 有较强的内外部沟通能力,以及多任务统筹协调和项目管理能力;
6. 具备丰富的公关活动经验,如上市发布会、车展和试驾会活动等;
7. 具有优秀的文字表达能力,能够独立产出高质量、准确的传播稿件;
8. 抗压能力强,工作中有较强的计划性、自驱力和执行力,能够进行高效的项目管理和推进。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media