NIO

高级商业分析经理(线上广告效能评估方向)

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

高级商业分析经理(线上广告效能评估方向)上海社招全职用户与服务本科及以上5-7 年职位描述1. 广告效能评估与销售赋能
- 投放质量监控:建立线上广告投放质量评估体系(涵盖曝光有效性、线索真实性、留资转化率等维度);
- 销售决策支持:分析广告流量特征与销售转化关系指导销售团队优化跟进策略;
- 异常数据诊断:识别线索量骤降、留资虚高、到店率偏离等行业典型问题,协同投放团队定位原因。
2. 跨团队业务协同
- 投放-销售链路打通:设计「广告投放-销售转化」全链路数据监控看板,统一投放团队与销售团队的效能评估标准;
- 需求翻译与反馈:将销售端业务诉求(如:重点区域渗透、竞品拦截)转化为可执行的广告策略建议,反向推动投放优化;
- 一线赋能:为区域销售团队提供广告投放解读培训,提升一线对线上线索的承接能力。
3. 媒体逻辑与数据分析
- 平台机制解读:深度理解各媒体(字节/腾讯/垂类平台)的流量分发逻辑、人群匹配规则,预判政策变动对销售的影响;
- 承接效果验证:通过归因分析验证广告投放对销售结果的真实贡献;
- 预算效能模拟:基于历史数据建模,预测不同预算分配策略对销售目标的达成概率。 职位要求1. 5-8年商业分析/销售运营经验,深度参与过车企线上广告投放业务,熟悉广告后台数据与销售系统;
2. 理解汽车销售链路:从广告曝光→留资→电联→到店→成交的全流程关键环节;
3. 懂媒体:熟悉主流广告平台的投放逻辑、数据指标定义及常见作弊模式;
4. 精分析:掌握归因分析、漏斗拆解方法论,能通过BI工具(Tableau/Power BI)输出洞察;
5. 强协同:具备跨部门项目推动经验,能将复杂数据结论转化为可落地的业务建议。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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