NIO

悦享出行(租车)营销产品策略

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

悦享出行(租车)营销产品策略上海社招全职用户与服务本科及以上5-7 年职位描述主要职责
1. 资产收益管理:
- 建立并优化车队运营平台,主导车辆出租率、单车日均收入、资产闲置率等核心指标的持续提升。
- 基于实时数据,协同调度团队优化车辆分配,实现车队整体效率最大化。
2. 市场与销售赋能:
- 制定面向B端企业及高端个人客户的整合营销策略,精准定位高价值客群,并对获客成本与投资回报率负责。
- 打造主机厂自营车队在车辆品质、服务保障方面的核心品牌优势。
3. 客户价值运营:
- 构建客户分层体系,通过会员与忠诚度计划提升客户留存率与复购率。
- 管理客户全生命周期,驱动服务优化与交叉销售。
4. 商业决策支持:
- 建立单车盈利模型,为车辆采购、动态定价及残值管理提供数据洞察,直接赋能业务毛利改善。职位要求任职要求
1. 本科及以上学历。
2. 5年以上汽车租赁、主机厂出行服务或B2B资产运营经验。
3. 精通数据分析,能建立业务数据看板与财务模型。
4. 拥有车队类数字化平台从0到1的搭建或主导运营经验。
5. 出色的B端市场规划与营销策略能力。
优先考虑:
1. 深度理解车辆成本结构与残值管理。
2. 熟悉车联网数据及应用。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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