NIO

创作者内容运营岗

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

创作者内容运营岗上海社招全职用户与服务 - 运营管理本科及以上7-10 年职位描述1. 制定创作者分层运营策略,搭建从招募、激励到淘汰的完整创作者运营体系,负责平台创作者活跃度与内容产出的核心指标。
2. 识别并培育潜力创作者,设计差异化成长路径,推动优质车主从“偶发创作”转化为“持续输出”。
3. 建立内容质量评估模型,定期分析创作者内容数据,洞察用户偏好,驱动内容策略迭代与平台生态健康度提升。
4. 策划并执行创作者专属活动与话题,包括创作激励赛、UGC 话题征集、线上/线下联动共创等,提升创作者归属感和内容多样性。
5. 协同产品与技术团队,优化创作者工具与内容生产链路体验,并为产品功能迭代提供创作者侧的核心输入。
6. 管理外部创作者关系,推动站外优质车主创作者向 App 迁移,构建健康可持续的内容供给生态。职位要求1. 全日制本科及以上学历,5 年以上互联网内容平台创作者运营经验,有封闭/半封闭生态(自有 App 或成熟社区)完整体系建设经验。
2. 有清晰的创作者分层运营方法论,能独立设计激励体系,理解精神激励与物质激励的边界与组合策略。
3. 内容判断力强,能定义内容高质标准,并有将这一标准落地为可执行的创作引导机制的经验。
4. 数据驱动,能独立搭建内容效果评估模型,熟练运用数据工具分析创作者行为并指导运营决策。
5. 具备强跨部门推动力,能有效协同产品、技术、市场、区域等多团队落地复杂项目。
6. 了解新能源汽车行业用户需求与社区文化,是新能源车主或深度用户优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media