NIO

车型营销经营策略与分析(跨车型)

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

车型营销经营策略与分析(跨车型)上海社招全职职能与支持 - 战略及业务规划本科及以上7-10 年职位描述- 跨车型经营数据体系搭建与监控,构建覆盖全系车型的多维度经营洞察指标体系,定期整合产销、财务、市场等多源数据,通过跨车型横向对比,输出深度经营洞察报告,精准呈现各车型经营表现差异与核心驱动因素。
- 跨车型经营机会挖掘与策略输出,基于跨车型数据对比,深度洞察车型矩阵的结构优化机会,识别高盈利车型的核心优势,分析低效车型的改进空间,提出车型组合调整、资源倾斜的可行性建议。
- 车型生命周期跨维度洞察与管理,跟踪各车型全生命周期的经营表现,通过跨车型生命周期阶段对比,总结不同阶段的经营规律,为车型迭代、促销活动、退市决策提供精准洞察。
- 行业与竞品跨车型对标洞察,监控行业主流品牌的车型矩阵布局、产品力升级、价格调整、经营表现等动态,开展跨品牌车型对标分析,洞察竞品核心优势与短板,识别市场机会窗口。
- 与产品规划、生产、财务、销售、市场等部门建立常态化洞察共享机制,将跨车型经营洞察转化为可落地的业务策略,推动车型优化、资源配置、市场推广等动作落地。职位要求- 全日制本科及以上学历。
- 8年以上汽车行业经验,对新能源市场和产品有充分的认识和洞察,有汽车行业咨询背景为佳。
- 具备较强的市场感知与商业洞察力、跨维度洞察能力、数据分析能力、沟通协调与影响力。
- 熟练的英语书面和口语表达能力,可作为工作语言。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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