NIO

技术心智传播策划专家

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

技术心智传播策划专家上海社招全职用户与服务 - 市场与传播本科及以上10 年以上职位描述1、结合公司整体经营战略、技术与产品研发进展,梳理制定公司技术心智传播整体策略,树立公司技术领先整体心智。
2、结合社会公共舆论趋势与行业发展态势,前置性判断推演舆论走势,并在此基础上持续策划传播议题,提升公司技术心智形象,创建利于公司整体经营与产品销售的舆论氛围。
3、与公司内部相关部门保持良好的日常沟通,发掘有价值的传播议题,做好协同传播。职位要求1、具备体系化深度思考能力,出色的信息收集、甄别、梳理分析能力。汽车与科技互联网行业有从业经验者优先。
2、媒体、品牌公关相关行业,出色的策划与写作能力,能够将艰深晦涩的专业技术知识转化为公众易于理解认同的传播内容,对商业、时政、经济、历史、大众文化及社会舆情有广泛涉猎和深刻理解。
3、在企业公关或硬科技传播工作上打过硬仗,有参与牵头、组织重大传播项目策划及传播的经验,拥有业内知名成功案例/作品。
4、强舆论趋势预判与推演能力,能够结合舆论场生态进行长中短期舆论议题设置和节奏规划。
5、强网络传播议题设置策划能力,对互联网舆论传播规律有深入研究,有代表性传播案例。
6、强自驱力与学习能力,能基于宏观微观各类变化即时更新个人知识体系与工作方法论。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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