NIO

悦享出行产品运营

NIO  •  Shanghai, CN (Onsite)  •  17 days ago
Expired
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Job Description

悦享出行产品运营上海社招全职用户与服务本科及以上5-7 年职位描述1. 用户增长与渠道运营
- 负责C端及小B端(如悦享小队长、个人车主等)用户拉新,拓展线下地推、异业合作、社群裂变等低成本获客渠道。
- 策划用户拉新活动(如推荐有礼、试驾引流),监控各渠道转化率与获客成本。
2. 用户活跃与留存管理
- 搭建用户分层体系(新客/活跃/沉默/流失),制定针对性触达策略(如优惠券、积分、会员权益)。
- 通过企业微信、短信、公众号等通道执行用户唤醒与流失召回动作,提升复购与转介绍。
3. 数据驱动运营优化
- 跟踪核心用户指标(拉新数、转化率、留存率、LTV),输出日报/周报并识别异常。
- 协同销售团队分析用户从触达到签约的转化瓶颈,提出产品/流程改进建议。
4. 用户运营工具与活动落地
- 管理用户标签体系与基础SCRM工具,推动自动化营销规则配置。职位要求1. 本科及以上学历,2年以上用户运营经验,有出行、租赁、本地生活或汽车行业背景优先。
2. 熟悉社群裂变、地推、分销等增长玩法,具备数据提取与分析能力(Excel/BI工具)。
3. 强执行与沟通能力,能协同销售团队快速落地活动。
4. 有企业微信或用户分层运营实操经验者优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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