NIO

销售管理数字化产品运营

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

销售管理数字化产品运营上海社招全职职能与支持 - 数据分析本科及以上5-7 年职位描述1. 深入理解新能源汽车销售管理场景,围绕线索管理、客户跟进、试驾邀约、订单转化、区域管理等环节,识别业务痛点并推动数字化解决方案落地。
2. 负责销售管理相关产品的需求分析和产品运营工作,通过 CRM、数据看板、AI 工具和流程优化,提升销售管理效率和一线转化效率。
3. 与总部销售团队、区域团队、产品研发及数据团队协作,完成业务需求梳理、BRD/PRD 编写、产品设计跟进和上线推广。
4. 参与销售管理体系相关产品建设,包括线索分配、客户跟进、试驾管理、转化漏斗、销售质检、团队效能分析等模块。
5. 结合 AI 能力探索销售场景应用,如电话跟进质检、试驾讲解质检、客户异议识别、销售动作建议、区域培训核检等。
6. 负责项目从需求分析、方案设计、推进落地到效果复盘的闭环管理。职位要求1. 熟悉新能源汽车销售业务或汽车零售业务流程,理解线索、试驾、跟进、转化、订单等核心链路。
2. 熟悉 CRM 或销售管理系统,有 CRM 方案咨询、需求分析、产品运营或系统落地经验优先。
3. 具备产品经理思维,能够将业务问题拆解为产品需求、业务流程和数据指标,并输出 BRD/PRD 等文档。
4. 对 AI 和销售数字化有兴趣,愿意探索 AI 在销售质检、客户洞察、团队管理和区域培训中的应用。
5. 具备一定数据分析能力,熟悉销售漏斗、转化率、跟进及时率、试驾完成率、订单转化率等指标。
6. 逻辑清晰,沟通能力强,能协调业务、产品、研发和数据团队推动项目落地。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media