MOONTON GAMES

【发行】海外营销(东南亚)

MOONTON GAMES  •  Shanghai, CN (Onsite)  •  18 days ago
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Job Description

【发行】海外营销(东南亚)上海互联网 / 电子 / 网游发行岗位职位描述1、主导MOBA游戏重点版本东南亚(细分国家市场)整合营销,通过数据驱动本地化策略实现用户增长与版本更新目标,负责手游产品在海外的全渠道市场推广策略,包括不限于区域事件营销、线上推广、平台合作等方面;
2、协同全球品牌、运营、社区、区域团队,协调游戏内容与资源,对DAU/新增用户目标负责。
3、统筹预算分配,具备一定数据分析和决策能力,以新增为绝对导向,确保ROI最大化;
4、了解目标游戏市场与社交媒体动态,积极发掘新机会点,主观能动性强;
5、构建产品在区域的营销网络,能够总结分析营销项目,提出优化并推进下一步行动;
6、与研发、运营等团队高度协同配合,确保市场动作与产品发展方向一致;职位要求1、3年+游戏营销经验,具有海外成功案例及实项目经验,操盘过线上线下整合项目/用数据优化ROI-CTR-参与度/处理舆情危机。
2、了解海外游戏生态(社媒玩法/MOBA玩家/赛事);热爱游戏,工作态度认真负责,具有良好的学习能力,抗压能力强;
3、对数据敏感,了解用户需求,有敏锐的洞察力和快速学习能力;
4、工作风格上目标导向强、拥有良好的跨团队推动力、创新试错韧性;有良好的团队沟通和执行能力,有较强的总结归纳能力,能撰写各类文档;
5、英文可以作为工作语言,使用场景涉及会议/文档/交流。
6、能够接受海外出差 投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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