XPENG

用户洞察经理/专家

XPENG  •  Onsite  •  18 days ago
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Job Description

用户洞察经理/专家广州全职商品企划板块职位描述【岗位定位】
我们需要一位具备3-8年汽车行业一线经验的资深专家或高潜人才。你不仅是用户声音的传递者,更是产品成功的共同定义者。你需要用结构化数据和专业洞察方法,解决业务痛点,推动理性决策,并协助构建标准化的用研体系。
【岗位职责】
1、全周期策略支撑与体系建设: 站在企划中心视角,主导所负责车型全生命周期(从机会洞察到上市复盘)调研;引入并内化国际咨询机构(如益普索、尼尔森)方法论,沉淀模块化、标准化的内部调研体系;通过定性与定量相结合的研究手段,主动识别业务难点,纠偏产品方向。
2、结构化思维与理性决策: 超越感性挖掘,运用结构化思维将用户需求转化为可量化的机会与风险;对需求进行优先级排序,为高层提供经得起推敲的数据驱动决策依据。
3、流程标准化与业务赋能: 与产品/造型团队建立互动机制,确立调研SOP与执行边界,提升结论权威性;赋能业务团队理解底层逻辑,实现从“被动执行”到“深度融合”的转变。
4、数字化与项目管控: 协同数据BP推动调研数字化/自动化;独立把控大型复杂项目(如Car Clinic),高标准管理供应商,确保数据严谨性。职位要求1、学历背景: 统招本科及以上,心理学/社会学/车辆工程等专业;优先具备心理学背景且懂车的复合型人才。
2、经验要求: 3-8年汽车行业一线用研经验(主机厂/头部乙方),精通定性定量。3、欢迎资深专家或高潜人才;有消费电子跨界经验者加分。
4、核心能力:
1)业务思维: 能听懂“弦外之音”,用商业语言汇报。
2)结构化数据思维: 能将定性发现进行逻辑建模与量化验证。
3)方法论构建: 不仅是执行者,更是SOP的制定者与守护者。
4)软性素质:具备抗压能力与专业影响力,坚持客观立场;
5)对AI/大数据等数字化工具持开放创新态度。 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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