Cider

欧洲品牌营销经理

Cider  •  Onsite  •  18 days ago
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Job Description

欧洲品牌营销经理广州全职互联网 / 电子 / 网游 - 市场职位描述1. 制定并执行欧洲区域整体品牌营销战略,确保与全球品牌战略保持一致;
2. 通过本地化营销活动、合作与线下/线上品牌事件,提升品牌在欧洲市场的知名度与影响力;
3. 负责区域内的红人(KOL/KOC)、媒体和公关合作,推动品牌曝光和消费者互动;
4. 与产品、创意、全球市场团队紧密合作,确保营销活动符合欧洲本地消费者文化与偏好;
5. 持续跟踪市场趋势、消费者洞察与增长机会,优化区域品牌定位;
6. 组建并管理欧洲本地品牌营销团队,指导并提升团队产出;
7. 负责区域营销预算管理,确保资源高效投入并实现ROI最大化。职位要求1. 市场营销、传播学或相关专业本科及以上学历;
2. 3年以上品牌营销经验,其中至少 1年以上团队管理岗位经验,时尚、生活方式或快消行业优先;
3. 在欧洲市场有成功的品牌本地化战略落地经验;
4. 具备丰富的欧洲媒体、公关、红人资源和文化洞察;
5. 深刻理解 Z 世代消费者行为,熟悉数字化和社交媒体营销;
6. 优秀的领导力、跨文化沟通与项目管理能力;
7. 精通英语,掌握其他欧洲语言者优先。 投递
Cider

About Cider

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, are capturing the attention of the next generation.

Industry
Fashion & Apparel
Company Size
51-200 employees
Headquarters
Los Angeles
Year Founded
2020
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