CHAGEE

产品策划

CHAGEE  •  Onsite  •  1 month ago
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Job Description

产品策划上海营销族群集团总部招聘职位描述职位描述
1. 战略规划与机会洞察:深入洞察宏观市场、行业竞争及消费者行为,识别生意增长点与潜在风险。主导品类年度/季度战略规划,将品牌愿景转化为可落地的产品战略。
2. 深度市场洞察 (CMI 联动):联动CMI团队,构建竞品追踪与趋势预测模型。不仅停留在数据复盘,需通过对爆品底层的逻辑解构,产出具有预判性的行业洞见,指引研发方向并完成核心产品概念的储备。
3. 全链路策略落地:主导从 0 到 1 的产品形态创新。作为跨部门协同的枢纽,整合研发、供应链及营销资源,确保产品策略在高标准下精准落地。
4. 产品打造与上新:精准提炼产品独特卖点与价值主张,定义市场定位及视觉/包装策略。以项目负责人身份驱动全流程,对产品上市后的市场成功率负责。
职位要求职位要求
1. 本科及以上学历,有咨询、数据分析或市场调研背景者加分。具备极强的逻辑拆解能力,习惯用数据说话。
2. 5 年茶饮、餐饮或快消(CPG)行业经验,对行业周期、供应链限制及线下/线上零售逻辑有深刻理解。
3. 有过至少一个完整“爆品”的全生命周期操盘经验,能清晰阐述其背后的产品逻辑及成功因素。
4. 对消费品行业充满好奇心,具备前瞻审美与商业嗅觉,优秀的抗压能力及多线程任务推动力。
5. 拥抱变化,态度积极 投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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