At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
本岗位参与总公司团险事业部市场团队日常工作，包括策划营销推动方案、运营团险自媒体平台、开发营销员培训课件，组织营销员大型表彰与激励活动等。
岗位职责
1. 市场营销方案策划与落地
- 围绕阶段性产品推广或业务发展目标，策划整合性市场营销方案（如主题推动月、竞赛激励、数字化营销等），联动线上线下资源，有效赋能营销员展业。
2. 自媒体平台运营
- 负责团险微信公众号的内容策划与日常运营，聚焦“职场健康”主题，输出专业、实用、有温度的资讯内容，提升用户粘性与品牌专业形象；
- 运营面向企业客户的资讯平台，将其打造为营销员高效获客的工具，定期更新主题策划，支持前端展业转化。
3. 产品培训与课件开发
- 深入理解公司团体保险产品体系及业务模式，结合营销员实际需求，开发专业、实用且易于传播的培训课程。
4. 大型活动策划与执行
- 策划并组织面向营销员群体的大型表彰活动、荣誉出行及激励项目，打造具有吸引力、创意性和品牌影响力的活动主题与体验；
- 统筹活动全流程，包括方案设计、资源协调、供应商管理、现场执行及效果评估。
5. 营销推动相关的其他工作。
岗位要求：
1. 大学本科或以上学历，市场营销、保险或相关专业背景为佳；
2. 具备3年以上市场策划、内容运营、培训开发或活动执行等相关工作经验，有保险/金融行业团险条线经验者优先；
3. 对微信公众号及B端内容运营有实操经验，能独立完成选题策划与内容输出；
4. 较高PPT编写制作能力；
5. 熟练的英语听说读写技能，可日常使用。大学英语六级/雅思6.5分或同等英语水平；
6. 具备良好的项目统筹与跨团队协作能力，能高效推进多线程任务；
7. 形象气质良好，语言表达清晰，有活动主持或现场控场经验者优先；
8. 主观能动性强，具备较强的理解力、沟通能力、以及快速解决问题的能力；
9. 持续学习性，具备好奇心和较强责任心，有承担也有团队合作意识。
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.
