MOONTON GAMES

【发行】海外营销(越南)

MOONTON GAMES  •  Shanghai, CN (Onsite)  •  1 month ago
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Job Description

【发行】海外营销(越南)上海互联网 / 电子 / 网游发行岗位职位描述1、负责 MOBA 游戏在越南区域的整合营销策划与落地:针对重点版本及关键节点,主导策划具有本土影响力、能引发玩家情感共鸣的营销事件。负责定制对应的内容方案与传播话题,输出清晰的执行策略并协同本地团队落地,为区域的用户活跃和增长提供助力;
2、统筹区域社区生态专项:制定标准与数据目标,打磨社群互动玩法与本土内容策略,高效承接并转化营销事件带来的外部流量,持续驱动玩家粘性与社区活跃度的提升;
3、与多个跨部门团队协作,协调内部资源并制定合作策略,拉通游戏内版本、活动、宣发及跨界合作等;对 DAU 与新增用户目标负责,建立严密的数据追踪与舆情监控体系,深度复盘并快速迭代后续的增长策略。职位要求1、本科及以上学历,出色的英语能力,能流畅使用越南语作为工作语言/具有海外留学或本土工作经验者优先;
2、具备 2 年以上海外游戏营销或品牌推广经验,有主导或深度参与过“事件营销”或“话题营销”成功案例者优先考虑;
3、具备敏捷的热点捕捉能力,良好的内容创意能力,对越南市场的用户结构、文化、渠道生态有深度理解;
4、具备较好的沟通能力和技巧,能够较好处理团队内部协作及跨团队的沟通交流,具有高度的责任心和团队合作精神;
5、中重度游戏玩家,对MOBA游戏及MOBA玩家熟悉者优先。 投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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