NIO

雇主品牌实习生(新媒体运营)

NIO  •  Onsite  •  1 month ago
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Job Description

雇主品牌实习生(新媒体运营) 上海实习职能与支持职位 ID:A190993职位描述- 运营蔚来招聘官方新媒体矩阵(微信/微博/小红书等),产出有传播力的图文、短视频等内容,参与用户互动,提升蔚来汽车雇主形象;
- 挖掘「蔚来人」的职场故事和有传播价值的选题,展现技术文化、用户企业基因与员工成长路径;
- 负责人才市场洞察与雇主相关信息收集,与候选人形成良好的互动,提升候选人体验;整合行业报告与竞品数据,提炼趋势洞察,为雇主品牌策略提供依据;
- 舆情监测管理与品牌声誉维护​,监测社交媒体、职场平台等渠道的舆情动态,预警潜在风险;协同制定应对策略,定期输出分析报告,优化雇主品牌声誉管理机制;
- 基于你的创意在校园招聘和雇主品牌中尽情发挥,策划优质活动与传播内容;职位要求- 本科及以上学历,传播学/社会学/新闻传播/MKT/广告/编导相关专业优先,有互联网/车企实习经历加分;
- 有文案写作功底,对社会情绪敏感,有优秀的方案撰写和内容策划的能力,了解短视频的生产流程
- 社交渠道深度用户,脑洞大、网感强,对小红书内容生态有理解和判断,能够通过内容话题、观点提炼、活动策划来激发用户互动,提升运营效率;
- 一周能保证4天实习时间,保证实习3个月以上
- 请附上作品集 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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